Case Studies

The context

A digital marketing agency was manually prospecting local SMBs. The team spent an average of 25 minutes per prospect analyzing their website, identifying gaps, and writing a personalized message. The response rate was stuck at 3% despite qualified messages.

The approach with PULSE

The agency integrated PULSE into its daily workflow. Each salesperson enters the prospect's URL and receives a complete analysis in 15 seconds (positioning, pain points, approach angles) with ready-to-send messages. The freed-up time allowed them to triple the number of prospects contacted per day while maintaining a higher level of personalization.

Results

The context

A freelance web developer based in Quebec City was looking to grow his client base without relying on saturated freelancing platforms. His prospecting consisted of manually identifying outdated websites and sending redesign proposals — a process that took hours each week for limited returns.

The approach with PULSE

The consultant uses PULSE to quickly analyze potential prospects' websites. The tool automatically identifies technical and positioning weaknesses of each site, allowing the consultant to create outreach messages that immediately demonstrate his understanding of the prospect's context.

Results

The context

A Quebec-based consulting firm operated in the bilingual Canadian market. Prospecting involved communicating in both French and English depending on the prospect, doubling the writing workload. Messages in the second language often lacked naturalness and nuance.

The approach with PULSE

Thanks to PULSE's multilingual support, the firm generates outreach messages in the prospect's native language. The contextual analysis automatically adapts to the appropriate vocabulary and tone, whether it's a French-speaking company in Quebec or an English-speaking one in Ontario.

Results